We renew our collaboration agreement within the framework of FITUR 2025. As part of FITUR 2025, the world’s premier tourism event, Terra Natura Benidorm and Renfe Viajeros have extended their collaboration agreement. This year, the agreement strengthens the shared commitment to accessible and sustainable tourism by extending its coverage to include AVLO services in addition to the current AVE and Long Distance trains, which is an exceptional novelty.

The agreement was signed by Javier Pérez López, representing Renfe Viajeros, and Javier Zapata García, Sales and Marketing Manager of Terra Natura and Aqua Natura Benidorm. This renewal consolidates the strategic alliance that both entities have maintained since 2019, when Terra Natura Benidorm became the first park in the Valencian Community to sign an agreement of this type with Renfe.

With this collaboration, Terra Natura Benidorm and Renfe reinforce our commitment to sustainability, promoting the use of the train as an environmentally friendly means of transport to visit the park and discover the rich offer of leisure and biodiversity that it represents.

This agreement allows Renfe Viajeros to position itself as ‘Official Transport’ in the activities, congresses and events organised by Terra Natura Benidorm, while the park includes Renfe in its tourism promotion strategies. Both entities will work together to generate synergies that promote the development of the sector.

Through the agreement, Renfe Viajeros is committed to promoting the image of Terra Natura Benidorm in various media, such as headrests, vending machines, the Renfe Long Distance channel and, for the first time, in AVLO trains. Terra Natura Benidorm, for our part, will promote Renfe’s rail services, especially the High Speed, in its programmes of promotional activities and events.

At the same time, the aim of Terra Natura Benidorm’s trade mission at FITUR 2025 is to strengthen our business strategy and consolidate our position as a benchmark leisure proposal on the Costa Blanca. Our sales team is taking part these days in working meetings with tourism companies interested in promoting experiences focused on nature and responsible leisure. This presence is part of its commitment to promote excellence in tourism, collaborate with strategic partners and constantly seek to improve its services.