The agreement with Scalapay enables visitors to spread the cost of their purchase interest-free

At Terra Natura Benidorm, we have signed a collaboration agreement with Scalapay, a leading Buy Now, Pay Later (BNPL) solutions provider, with the aim of introducing new flexible payment options that make it easier for families to enjoy leisure experiences at the park.

Thanks to this partnership, visitors can split the cost of their purchases into three or four interest-free instalments through a simple and transparent system that enhances the experience from the very first step of the payment process. This solution allows families to plan their spending more comfortably, removing financial barriers and supporting confident decision-making when it comes to leisure activities.

With this initiative, we continue to adapt to the evolving needs of today’s families, while maintaining our commitment to accessible, educational and sustainable experiences.

“This agreement enables us to keep growing without losing sight of our core focus: delivering high-quality experiences that are accessible and aligned with the real needs of modern families,” said Javier Zapata García, Commercial director at Terra Natura Benidorm.

For its part, Scalapay strengthens its presence within the leisure sector, showing how flexible payment solutions can help drive growth for businesses operating in the experiential retail space.

“This collaboration reflects our commitment to strategic partnerships with companies that place the consumer at the heart of their proposition. We provide a solution that helps Terra Natura Benidorm optimise sales and conversion, while making high-quality leisure experiences more accessible for families,” said Borja Pólit Macaya, Enterprise Sales Manager at Scalapay.

About Scalapay

Scalapay is a leading Buy Now, Pay Later (BNPL) provider in Europe, committed to transforming the online and in-store shopping experience. Founded in Milan in 2019, Scalapay offers a distinctive payment model that allows customers to split purchases into three or four instalments, designed to enhance financial accessibility. Its client network includes thousands of brands across sectors such as fashion, home, travel and experiences. With over 12,000 partner brands and more than 11 million users, Scalapay has established itself as one of Europe’s preferred BNPL platforms.