Today, Terra Natura Benidorm is joining in the First Family Tourism Congress of Valencia, held at the City of Arts and Sciences to mark the 10th anniversary of Tour&Kids, entity organising the event. The congress has been conceived as a key meeting point for industry professionals, bringing together municipalities, accommodation providers, active tourism companies, tour operators and theme parks specialising in family-oriented experiences.

The event gathers national experts to explore consumer trends, new ways of travelling as a family and strategies for designing products tailored to different profiles: children, teenagers, parents and grandparents. Throughout the day, attendees take part in talks, interactive sessions and round-table discussions that examine the evolution of family tourism and highlight successful case studies from destinations and businesses within the sector.

The Terra Natura Benidorm delegation is attending the various sessions with the aim of updating knowledge, identifying new opportunities and reinforcing its commitment to offering leisure experiences designed with families in mind. Taking part in this forum enables the park to continue improving the visitor experience through educational, inclusive and adaptable proposals aligned with emerging travel habits.

By being present at this congress, we continue to strengthen our role within family tourism in the Region of Valencia, where we advocate for a safe, sustainable leisure model focused on creating shared memories.