Terra Natura and Aqua Natura Benidorm representatives are meeting at FITUR with some of the UK’s most important tour operators, as well as other tourism companies and hotel chains interested in offering experiences based on nature and environmental sustainability.

Our park aims to consolidate its business strategy to position itself as a benchmark proposal on the Costa Blanca, coinciding with the celebration of the International Tourism Fair (FITUR), which takes place from 24 to 28 January in Madrid.

Terra Natura Benidorm’s attendance at FITUR also explores the possible application of artificial intelligence in tourism services to improve accessibility for visitors. For this reason, our team at Madrid will attend to some presentations on digital transformation and the use of artificial intelligence in the tourism model.

As those in charge have pointed out, the aim is to learn first-hand about the new trends and technologies that are emerging in the sector with the aim of innovating and offering our visitors the best possible experience.

Alliance with sustainable transport

Terra Natura Benidorm renews its collaboration agreement with Renfe Viajeros. The Commercial director of Terra Natura Benidorm, Javier Zapata, and the director of the High Speed Business Area, Javier Pérez, signed the collaboration document at FITUR.

Terra Natura Benidorm’s presence at FITUR is part of its commitment to promote excellence in tourism, collaboration with strategic partners and the constant search for improved services.