The new chatbot has been developed by the technology company 1MillionBot

At Terra Natura Benidorm we are making progress in our digitalisation strategy through the integration of a chatbot, which has been developed by the technology company 1MillionBot. It is a bilingual virtual assistant that has been integrated into the online communication tools to facilitate access to updated and detailed information about the available experiences and opening hours, as well as to facilitate the purchase of tickets in a simple, intuitive and accessible way.

The virtual assistant is available on the park’s website (www.terranatura.com) and the company’s whatsapp. The incorporation of this new interactive tool is intended to reinforce the experience of customers when planning their visit to the park, which is dedicated to the conservation and dissemination of biodiversity.

The new virtual assistant that has been designed will be called ‘Bee’ and the graphic icon to access it will be a bee, in allusion to the conservation work that these insects carry out to maintain the balance of ecosystems and in line with the values of sustainability and protection of biodiversity that mark the actions of Terra Natura Benidorm.

The chatbot will be available 24 hours a day in several languages, which will extend the customer service hours aimed at the international public. In addition to assisting and guiding users during the ticket purchase process, this tool will also provide information on the most frequently asked questions by people.

In the creation of this new tool both entities, 1MillionBot and Terra Natura Benidorm, have worked hand in hand to implement a virtual assistant capable of adapting to the needs and specifications of the theme park, in order to offer a personalised, improved and effective experience for the user.

A team made up of the founder of 1MillionBot, Andrés Pedreño, Raquel Pomares (Linguist Area Manager), Amanda Cabezas (Computational Linguist and leader of the project developed for Terra Natura Benidorm) and Eva Pérez (Head of Communications at 1MillionBot), travelled to the Terra Natura Benidorm park facilities in order to finalise the details of the assistant. There, they held a meeting with Luis Perea, general manager of Terra Natura Benidorm, as well as with the heads of the marketing, commercial and communication areas of the nature park to lead the development of the project.

By incorporating this virtual assistant, Terra Natura Benidorm enhances its digitalisation actions and places itself at the forefront of conversational technology within the leisure and entertainment sector in the Valencian Community.